06.02.2010 – (Nashville, TN) Lonestar's tenth album inspired the band members to rethink their current marketing strategy. Their previous demographic was 35-55 year old women, and Lonestar is now trying to reach a younger, more diverse audience. To enhance their marketing efforts, they decided to partner with TOGA ENTERTAINMENT to expand their digital footprint and online marketing strategy.

Lonestar is a very hands on band and loves interacting with their fans on and offline. One of TOGA's goals was to create networks that are family friendly and encourage fan interaction with Lonestar. We are achieving that by enhancing their current social media platforms. These platforms include building out a more sophisticated Facebook, MySpace, YouTube, and Twitter pages. Additionally, Lonestar is using iLike and additional third party social networks to bring fans news, photos, videos and more!

The hub that holds all of this information together is Lonestar's brand new website: LonestarNow.com, also developed by TOGA ENTERTAINMENT. The website was built using TOGA's own content management system, TOPOS. The website is the central location for all things Lonestar, and is a vital part of the online digital strategy TOGA is coordinating.

Lonestar is already seeing enormous success on their pages, with over 8,000 Facebook fans added in the past week alone! Their website traffic has increased, and the positive sentiment ratings across the internet have skyrocketed.

LONESTAR. For more information about Lonestar, please visit http://www.lonestarnow.com.

TOGA ENTERTAINMENT is a Nashville based, progressive entertainment group that focuses on branding the artist and engaging them with their fans through social media and marketing. Since 2007, we have provided many different solutions to recording artists and bands to reach wider audiences online and engage the fans. The company's diverse marketing strategies work across multiple genres. We've had the opportunity to work with artists such as: Lonestar, Ben Folds, Fall Out Boy, Emerson Drive and Gavin DeGraw . TOGA ENTERTAINMENT is holey-owned by President and Founder, Tony Grotticelli. For more information on TOGA ENTERTAINMENT, please call 615.852.TOGA or visit the website: http://www.togaentertainment.com.

The JaneDear Girls are a dynamic country duo that are hot onstage and off! They knew they had a killer sound, but were looking for a YouTube Channel and MySpace Page that matched their playful attitudes. That's where TOGA Entertainment comes in. TOGA developed a YouTube background and a MySpace skin that matched their existing branding on their website, and added a bit of a kick to it. Check out their YouTube Channel and MySpace Page here and let us know what you think:

The JaneDear Girls YouTube Channel | The JaneDear Girls MySpace Page.

      

Easton Corbin asked us to create a website that incorporated social interaction into the website just for his fans, but had one catch. A tight budget for a new and upcoming artist. After checking out all the different options, TOGA decided to go with the Ning Platform, a social network platform that is driven off interaction, this was perfect for what Corbin wanted. Corbin is now one of the first country artists to utilize Ning as his website for his fanbase. Discover his website here: http://www.eastoncorbin.com.

In addition to his website, Easton also wanted to revamp his MySpace and YouTube with the same brand. TOGA redesigned his both so that it is more interactive for fans and encourages participation with each other. Check out the page here: http://www.myspace.com/eastoncorbin.

Jimmy Wayne and TOGA Entertainment partnered to create http://MeetMeHalfway.JimmyWayne.com, a website dedicated to tracking Jimmy Wayne on his walk and raising awareness about a problem near to Wayne's heart. Meet Me Halfway is a movement started by country star Jimmy Wayne to raise awareness about youth in foster care who are in danger of “aging out” of the system without any resources. Wayne himself was in and out of the foster care system throughout his childhood, and even homeless at one point as a teenager.

On January 1, 2010, Wayne began his approximately 1700-mile walk from Nashville to Phoenix, departing from Monroe Harding Group Home, with the ultimate destination, HomeBase Youth Services in Phoenix, AZ. Both facilities serve foster children. Jimmy is currently walking through New Mexico and is already over halfway on his journey. To keep up with him, please visit http://meetmehalfway.jimmywayne.com.

Kenneth came to TOGA looking for a design and feel that would match his style - a hard working, song writing, blues and country rocker. Aside him being great to work with and a fun client to design for KW is a hit song writer in Nashville with many hit songs like, "Had to be there" by Tim Mcgraw. Check out the site and let us know what you think! www.kennethwright.net

Roger Canevari is the owner of Recovery Found a national intervention specialist. Roger came to TOGA with the idea to redesign his current site in hopes to make it more appealing to a broader audience. We 3 different designs and came out with this one as our favorite. Check out the actual site as it does incorporate some flash elements.

Recovery Found

Rachel Williams is one of Nashville's finest country musicians. Coming to Nashville originally from Michigan she was first discovered on a season of Nashville Star. Rachel and her management team came to TOGA to develop a MySpace design that would help brand her digital footprint. We worked closely with her team to develop what came out and are very excited to show it off. Check out her music, this is the next big thing!

Rachel Williams MySpace

Ann Wilson Music Group Entertainment was in a re-branding process when they came to TOGA. They asked us to help them develop a design that encompasses all of their cut records while still giving the user information on the writers and business. Check out their site they have some GREAT writers and cuts.

Ann Wilson Music Group

Gabe Vitek and The Ivory is a Nashville based that came to us to design a one page website. The site needed to house all of the content as a 4 page site but brought into one. Check out the band as they are a favorite around this office!

Gabe Vitek and the Ivory

Legacy Limousine is the nationwide premiere limousine service based out of Dallas, Texas. We were called to work on the digital branding. Legacy has been in business for many years but never focused their attention on the web. With the consistent changing of the internet and social networks they wanted get caught up. We designed them a fully new site integrated with our content management system TOPOS. We also integrated the website with LimosAnywhere.com they were a great company to work with.

We have also designed them a Facebook, Twitter, and MySpace.

Two Birds Clothing came to us with one idea in mind "Simple." Bobby, Owner of two birds clothing told us that his most important tool for the website was to sell the shirts and let people know about his ministry. We developed a very simple site with high quality graphics.

Two Birds Clothing helps people give to people. Every time YOU buy a shirt, that same shirt goes to someone in a third world country. After the first two shirt drop offs in San Juan de Opoa, Honduras and St. Mary's Parish, Jamaica, it is evident that the need is real. When YOU give, YOU receive. TOGA'S band Shine Under has just signed a sponsorship with Two Birds. The band and TOGA are very excited to see the sponsorship flourish.

Check out the site
Shine Under's post on the sponsorship

Randall came to TOGA looking for a splash page to all of his networks. Randall Foster is a musical enthusiast that blogs about his thoughts in the entertainment industry and social networking. His idea was to go with a minimalistic look that still had some substance. We also did a migration from his old servers to TOGA's servers migrating his Wordpress Blog.
Check out his site here.

TOGA Entertainment has just released Shine Under's music video "No Place Like Home." TOGA Entertainment was involved with everything from script to post production and to syndication. Take a look at the video and let us know what you think!



If you would rather watch at youtube.com click here.

Shine Under on Myspace
Shine Under on Twitter
Shine Under on Last.fm

TOGA has just launched its very own Facebook Page.
Here are some screenshots:







Make sure you add us as your Facebook friend!

TOGA Entertainment has just finished its own MySpace Design.
TOGA was originally started as a MySpace Design firm. Due to the increased clientele in the beginning we never had a chance to get ourselves off the ground. Well folk, here it is. TOGA Spaces site is up and running. We feel it really shows who TOGA is. A corporate company with an edgy ready and able to do anything.

Make sure you add us as a friend and leave a comment!

TOGA SPACES

Sites:
MySpace – Facebook – iLike – Twitter – Reverbnation – Digital Rodeo – Last.FM – Eventful – Sonicbids – Purevolume – JamBase – moJam – ShowClix – SonicLiving – BandsInTown – Digital Rodeo - VIRB

TOGA Entertainment is rolling out a new service. With fast paced communities and social networks on the rise it is becoming harder and harder to keep up. That is where we come in. At TOGA we are going to help you with this by letting us help you control your communities. We become the “Middle-Man.” Our service will allow you to send us your blogs, news items, and tour schedules and we will update them on all of the social networks you want. If one isn’t listed here we can add it on.

You send us your Tour Schedule and Blogs we will then put it into our database and send it out to all of the networks. This allows you to sit back and not worry about any of it. We can do 1 show – 100 shows at a time. That also goes for blogs. We ask to get at least 4 generic blogs to post randomly through the month in the case you are not sending or posting blogs yourself so we can keep your page active.

At TOGA we always look for a spot to go the extra mile. We do not want our service to stop at just helping you manage these networks we want to help you succeed. We are going to put tracking on your MySpace and Facebook to know who is coming to your site and how to best utilize the marketing of your network. We will post 2 contests a month to increase activity on the page as well as your pre-written blogs. We will do MySpace Bulletin posts at peak times to increase viewers. Lastly we will also do what we call “Fan Finding.” MySpace is stuck with bands everywhere just adding anyone and everyone to their page just to increase “friend” numbers. We don’t just want “friends” for you - we want “FANS” that will actually like your music. Example – you sound, look, and play like U2, we are going to go their page and get THEIR friends so we know the ones that actually look at your page will actually like your sound and become a fan.


If you are interested please contact Tony at
Tony@togaentertainment.com and we get can you set up.

Thanks,
TOGA

Shine Under



Around the same time we finished Chad Harris' MySpace we also finished Shine Under. This is quite the MySpace. With every little feature an artist could want, this is definitely a project worth checking out. The MySpace came up just in time to promote the show the band is doing in Allegan, Michigan on April 11th. It is the return home show, held at the Griswold Auditorium and kicks off the No Place Like Home tour. If you check out MySpace today, the band is currently running a promotion. By signing up for their newsletter you receive their new single, No Place Like Home, for FREE!!

Visit the Shine Under MySpace

Chad Harris

We've doing a lot of MySpaces lately!

Recently, we've had the privilege of doing a MySpace for Chad Harris. Chad isn't signed to a label (yet) but is opening for 3 Doors Down at the historical Ryman auditorium in Nashville, TN on March 26th. Chad is currently on a radio tour promoting his new single "Come Down", from his first full length album, "New Life", and has several things in the works we hope to announce soon!

Chad Harris

We just launched a new MySapace.
Shane O'Dazier is on the label Robbins Nashville and is currently on a radio tour. Check out the new Space and his Music!

Shane O'Dazier

TOGA Entertainment will be shooting a music video for their newly signed band Shine Under. Shine Under has just released their first single No Place Like Home and are looking for extras for the video!

The shoot will be taking place right off Ashland City Highway which is off Briley Parkway on SATURDAY, February 21st (directions below). We are need of extras to shoot at the house for a party scene. The shoot will start at 7:00 AM. Extras need to show up anytime before 10:30 AM, and will be shooting from 10:30 – 6:30. Please plan accordingly. Lunch will be served for those that stay through. If you are selected to stay after for the close up shots we will provide dinner for you. Please direct all questions to Shine Under's Management at tony@togaentertainment.com or Chris Adams at adams.cd@gmail.com

If you are interested on being part of the film crew, we are still looking for people. Please call Chris Adams at 615.480.5998. Crew: 7:00 AM - 2:00 AM

Google Maps Directions

*DISCLAIMER – You will NOT be paid for the shoot but lunch will be provided. You will be required to sign a waiver at the shoot that states we are allowed to film you.