Mckendree Mania
2011
Branding, Web Design, Graphic Design
Allen Mckendree is a European pop dance sensation. He has tours and records in the UK but spends his off time in Nashville, TN. We were lucky enough to work with him on his first venture into the pop world. "
- Mckendree Mania
Artist Branding / Website Development / CD Design - Allen Mckendree is a European pop dance sensation. He has tours and records in the UK but spends his off time in Nashville, TN. We were lucky enough to work with him on his first venture into the pop world. "Mckendree Mania" broke out of the box with the his single Jolene. Jolene is a remix of Dolly Parton's original. We took that single and created what is not Mckendree Mania. We started out with the a photoshoot, models, imagining, all the way through the logo process, website and cd design.
GOAL: Change Allen Mckendree's country roots to his new Euro/Pop Genre-Bending Artist his music was aching to be. Develop an image for the "physical" artist and turn that image into a "digital" brand. 
- Photoshoot
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